This early product film for Alfred Dunhill resulted in an astronomical uplift in sales for the featured leather bag in just two weeks. Absent are trite voice overs, cheesy music beds and long filters. Not only is the behind the scenes look visually interesting, but the sound of the process has a certain je ne sais quoi about it that adds to the craftsmanship of the product itself.

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Luke Hall

Latest posts by Luke Hall (see all)

• Brunello Cucinelli Calf Leather Trolley - February 21, 2012
• Herschel Supply Co. ‘Walton’ Duffle Bag - February 10, 2012
• Igor Semonov ‘Seliger’ Briefcase - February 3, 2012